What You’re Missing At Bmar Media And What It Took To Get Here
- Brianna Lester, Bmar Media
- 1 day ago
- 5 min read
You’re running a lesson barn or planning a jackpot series, or it’s foaling season... the last thing on your mind is whether your merch order, awards or customer gifts are being taken care of; that’s where Bmar Media comes in. The ability to offer our customers a one-stop shop that takes the stress out of your already stressful life, is our goal.
Officially registered in 2013, Bmar Media celebrated it’s 12th year of operation in 2025. What initially started as a graphic design & print production provider for the real estate industry, I shifted & grew into what is now a one-stop shop for western industry related businesses.
The ability for us to make your logo and then put that logo on about anything you need to promote yourself in any industry, creates a space of relief and trust for our all of our customers, especially our equine customers.
As someone who grew up showing all-around & 4H; I have experience inside as well as outside the arena. From banding manes at 1AM to judging and even announcing shows; this extra layer of experience has helped our customers feel more relatable and less concerned about having to explain the difference between a human polo and a horse polo.
Buying Merch, Shouldn’t Be Hard
With so many options and directions available; it can become confusing and dreadful to consider apparel or merch for your equine business; but it’s something you need to explore if you want to grow or even sustain yourself.
This is why we focus on market trends and customer feedback to help guide our customers to purchase something that is actually going to create a return for them as well as present them in the most effective and economical fashion while keeping their customers happy.
This is also why I have set out to carry as many relatable brands that are specific to the equine industry, as possible; in order to help achieve that for our customers.
We are proud dealers for STS Ranchwear, Diamond Wool Pads, Tough One Equine, Equibrands including Classic Equine & Martin Saddlery,, Showman Tack, 5 Star and Best Ever pads as well as Cinch and SSTack.
Horse people have different needs as do other sports and other industries, so in order for us to provide a promotional idea that would actually get used and seen versus your traditional pen or notepad that gets tossed in the trash; then I’ve done my job.
Support Those Who Support You
This is something I preach, practice and constantly bring up in conversations with our customers. I am not against local business; but you limit yourself when you don’t explore companies that are not local, for things that do not require themselves to be local just because you think that business is only fixated around someone’s location. The amount of times I’ve had to break down the math for shipping vs what someone would actually spend to “run up the road and think they saved money” is embarrassing, but it is usually an eye-opener for them to see the numbers of a more efficient way to do it.
We live in a time where your groceries can be delivered to your door step and businesses are being run on social media, across many state lines. We are very far from the phone book and map quest days, so if you get the chance to start a partnership with someone that isn’t local but easily reachable; take it. Opportunity for growth regardless of location is never a no for any business.
It’s Not Always Rainbows and Sunshine
While the opportunity to meet amazing people in any business is abundant; so is the accident of meeting some not so great folks.
This doesn’t mean you just become more cautious; it means you need to become smarter; legally. Taking the time to learn the laws surrounding business and general contract creation has helped more than I ever thought it would. You are not too small to ask for a contract, and you are not too big to have a random, horrible person lie about you on the internet. Luckily for me; the truth prevailed, and we won our lawsuit, but I don’t think I would have if I had not taken the time to educate myself on the legalities surrounding business.
Horses or not; it’s all the same when it comes to business law or contract law. I constantly see people ask “Does anyone know an equine lawyer?” or “Does anyone know an equine accountant?” Your horse is the same thing as a car or a lawn mower as far as business law or civil torts are concerned. You don’t need a horse attorney; you need an attorney that specializes in the business transaction issue that you are having.
So don’t let that stop you from learning what you need to in order to arm yourself for the not so good people that you will cross in any industry.
How We’re Different
At Bmar Media, we overdeliver. I had an order for caps that were going to be resold during the American Ranch Horse Association World show. They purchased some of our cowhide pony tail caps, which were perfect for them. Of course this order was put in plenty of time, and they got them just like normal; but during the show they SOLD OUT, and she messaged me to see if she could get more because once something is selling; you better roll with it. So we rushed another like 3 dozen caps down to Florida for them. It’s the little things, knowing that our customers can depend on us because we always come through; that sets us apart.
We are running a business too; you’re not just a customer, and we are your vendor; we’re in a partnership with you. My ability to shift from a buyer's perspective to a vendor’s perception helps me better service our customers. We are not here to be against you; we are here to help you grow. Money makes a business run; so let’s make it together.
Another time, we had a customer; Revelation Ranch; she wanted to explore some different shirts for her store to resale. I bought 3 different brands and made 3 different bleached versions until it was perfect for what she wanted.
This is how we are different.
Brianna Lester
Bmar Media
Hi, I’m Brianna, owner of Bmar Media. I grew up in the horse industry since I was 3 years old. From showing in 4H to judging for our state team to sorting and weekend trail riding.
After quitting High School and moving out at 17 years old; I obtained my GED from Forsyth Tech and quickly went to work. I first started working for myself in 2009, but dissolved that company in 2016 while Bmar Media had been started in 2013.
Alongside Bmar Media, I run a retail business called Leather & Lights as well as other multiple retail ecommerce sites.
Website: www.bmarmedia.com
This article is from the February 2026 issue of Equine Business Magazine
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