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Mastering Equine Marketing: Insights From Shannon, The Transatlantic Equestrian

Updated: Apr 19

As an equestrian immersed in the world of horses for over two decades, I've witnessed the evolution of equine businesses and the pivotal role marketing plays within this niche industry. With a professional background now steeped in the equestrian business for the past three years, I've gained invaluable insights, especially through my consulting firm catering to international equestrian clients.


My journey into the realm of equine marketing began with a realization—the importance of understanding the intricacies of this industry. Horses aren't just a passion; they represent a complex business ecosystem where connections and targeted outreach make all the difference.



Know Your Audience To Connect: 

In the equestrian world, it's imperative to comprehend your audience deeply. Whether you're dealing with competitive riders, horse enthusiasts, or professionals in the equine field, understanding their desires, needs, and pain points is the cornerstone of effective marketing. My success with the Transatlantic Equestrian Instagram account underscores this—the swift growth to over 4 million views in a mere four months was possible by connecting authentically with my targeted audience.


Embrace Social Media's Influence: 

Love it or hate it, social media is an indispensable tool for today's equine businesses. It's not just about garnering views; it's about utilizing these platforms to forge meaningful connections and convert them into tangible business opportunities. Social media acts as a testament, providing a level of social proof that resonates within the equestrian community. The key lies in strategic and authentic engagement, turning virtual connections into real-world partnerships.


Tailored Strategies Yield Results:

There's no one-size-fits-all strategy in equine marketing. Every business within this niche is unique, demanding a tailored approach. Collaboration with top marketing professionals who comprehend the nuances of the equine industry is crucial. Understanding the distinctive needs of each business, customizing strategies, and deploying them effectively is what sets successful equine marketers apart.


Invest Wisely in Marketing: 

Equine businesses are notorious for their high operational costs. Yet, allocating resources towards marketing is non-negotiable. It's an investment that drives revenue, boosts sales, and amplifies exposure. Within such a niche market, effective marketing isn't just an option; 

it's a necessity. Utilizing resources wisely and strategically in marketing can significantly impact the bottom line.








Specialization Matters: 

The intricacies of the equine world demand specialized knowledge. It's not merely about marketing; it's about understanding the language, culture, and specific needs of this industry. Hiring marketers who possess an intimate understanding of the equine world ensures that the strategies are not just effective but resonate with the equestrian community on a deeper level.


In conclusion, equine marketing isn't just about visibility—it's about fostering meaningful connections, understanding the nuances, and strategically leveraging resources. 

The success of an equine business in today's world hinges on its marketing prowess. 

As the business owner of the Transatlantic Equestrian, I've seen firsthand how a targeted approach, tailored strategies, and a deep understanding of the industry can transform a business's trajectory.


Remember, in the world of equine business, knowing your audience, embracing social media, customized strategies, smart investments, and specialized expertise are the key elements that set the stage for success. As the industry continues to evolve, mastering these marketing principles will undoubtedly be the difference-maker for equine businesses aiming to thrive in a competitive landscape.


Socials: Instagram, Tiktok, & Facebook @transatlanticequestrian 




Consulting Services: https://www.briggsconsulting.io/ 



Shannon Briggs 

With 22 years of experience as an equestrian, Shannon knows the ins and outs of the equine industry. She is the CEO of Transatlantic Equestrian and Briggs Consulting.

Shannon owns 2 horses, a 9-year-old Dutch Warmblood showjumper, Junie, and a 23-year-old off-the-track Thoroughbred, Charlie, who are the stars of her social media accounts and content. 


Article submitted by Shannon Briggs


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